The Marketing Leader You Wish You Had On YOUR Team

About Vicki Morris

Award-winning marketing leader who has driven over $1 billion in pipeline growth for B2B tech companies across multiple industries and company stages through values-driven leadership that honors both people and purpose.

Currently pioneering AI marketing approaches that help companies scale faster while reducing costs through human-centered strategies that maintain authentic customer relationships.

I'm known for blending strategic vision with collaborative execution whether building teams across 8 countries or delivering results as a resourceful team of one.

Proven AI Marketing Results

Recent hands-on experience scaling AI companies through strategic leadership and collaborative team building

Chooch (Visual AI)

66% Lower CAC

Atlantis Health (HealthTech AI)

6X Lead Growth

CXO Targeting

Fintech AI Platform

AI Search Pioneer Transforming B2B Marketing

Generative Engine Optimization (GEO) is the strategic SEO replacement that creates AI-driven buyer funnels. With my pioneering GEO Method™, I help companies optimize marketing for the AI era.

72% AI Search for B2B Tech

Most B2B tech buyers research solutions on Perplexity

25% Lower CAC with GEO

GEO targets AI-first buyers further down the funnel so you get 35% higher-intent traffic, 15% higher conversion rates and 25% lower CAC (McKinsey, Hubspot, Gartner)

65% Zero-Click Google Searches

Both SEO and Paid Google Ads are less effective now

Building Teams That Drive Exceptional Results

Having hired and mentored 170+ marketing professionals across 8 countries, I believe the best results come from teams that genuinely care about each other and the mission. My values-based leadership approach creates unity and trust, while achieving measurable business outcomes.

Approach: Strengths-based leadership development, inclusivity, authenticity, mission-driven culture, and global team scaling

See My Work Impact

Collin Cohen, CEO & Board Member:

"Vicki is the most impressive VP of Marketing I have ever worked with. I spent over a year trying to find a head of marketing who could bring marcom and strategic marketing. Vicki is one of those unique individuals. She understands marketing, its application in companies, and its interdependence with other functional areas. She has enormous initiative and motivation, and is one of the most loyal and committed people I have ever worked with."

Jeff King, VP at Meta:

"Vicki's knowledge was legendary. She truly took me under her wing and taught me the craft. She recognized that the success of the team was dependent on the success of each individual, and she took it upon herself to ensure that we all had the tools and knowledge we needed to succeed. She was always available and never too busy to answer a question or provide feedback. I tried to model her behavior as I became a manager later in my career."

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Frequently asked questions

How do you scale AI marketing teams and drive growth?

I combine strategic values-based leadership with hands-on execution and proven team-building expertise. I've successfully mentored 170+ marketing professionals across 8 countries. My strengths-based approach focuses on building collaborative teams that deliver measurable results while helping individuals reach their potential.

What marketing results have you delivered?

Recent results for AI companies include:

• 6X leads for Atlantis Health global LinkedIn campaign

• 66% lower Adwords cost per lead for Chooch

• CXO GTM strategy for AI-powered fintech marketplace

Career achievements: helped grow revenues 1200% for an Inc. 5000 startup, helped grow a publicly-traded tech company from $34 million to $100 million, and helped add $450 million in revenue to a Fortune 100 company through a global total cost of ownership marketing initiative.

What is Generative Engine Optimization and why is it critical for B2B tech?

GEO is the strategic replacement for traditional SEO, optimizing for AI-powered search platforms where B2B buyers now research:

• 72% of B2B buyers use AI tools like Perplexity for research

• 65% of searches end without website visits (zero-clicks)

• Traditional SEO only targets Google; GEO covers all AI discovery platforms including Google AI Overviews

What industries and company stages do you focus on for marketing leadership?

B2B tech specialization with deep AI/ML and SaaS experience across company stages from startup to enterprise.

Recent focus includes visual AI, healthtech AI, and fintech AI platforms, plus extensive background with both lean startups in SaaS/cloud, fintech, HRtech, eCommerce, healthtech, business automation, and cybersecurity, as well as enterprise and SMB market leaders such as Intuit, Oracle, Sun Microsystems, and PeopleSoft.

The benefit of my background is that cross-industry insights bring proven strategies from adjacent markets that create competitive advantages.

What makes your leadership approach different?

Values-driven team building that delivers exceptional results:

• Hiring and mentoring based on strengths for exceptional individual and team results

• Collaborative culture where each person has an empowered role and contribution
• Mission-driven approach balancing profit with positive stakeholder impact

• Global experience building teams across 8 countries